At least two lawsuits were filed against legging manufacturer LulaRoe after the company continued to ignore the complaints of dissatisfied customers for months. According to the lawsuits and the accounts of tens of thousands of consumers, the leggings are prone to ripping and tearing quite easily.
A few years ago, women everywhere were singing the company’s praises and calling the $25 leggings the “greatest leggings ever.” LulaRoe, which was established in 2012, promoted their activewear as “buttery soft,” claiming to produce a quality product made from cotton. The company’s success and popularity exponentially increased in recent years. The company reportedly earned $1 billion in sales in 2016 – a marvelous feat for only four years of business. But with this great success came several obstacles that the company may struggle to recover from.
The suit has been filed by longtime customers Julie Dean and Suzanne Jones, who allege that LulaRoe intentionally, created, marketed and distributed qualities that are “of such poor quality that holes, tears, and rips appear before wearing, during the first use or shortly thereafter.” Both Dean and Jones insist that the leggings tear as easily as “wet toilet paper.” They claim that they decided to sue because LulaRoe knows that it is selling defective products and has done nothing to improve them.
“Defendants are well aware that their products are defective,” the lawsuit stated. “With regard to the leggings, Patrick Winget, the head of production for defendants, reportedly wrote in a company-wide email about that, ‘The leggings may get holes because we weaken the fibers to make them buttery soft. We have done all we can to fix them.’”
The plaintiffs’ claims have been supported by thousands of disgruntled consumers. A Facebook group has been created with the sole purpose of sharing and commenting on uploaded pictures of the defective product. Apparently, customers made the group as a rebuttal to the company’s refusal to properly assist consumers who filed complaints or made efforts to return the product. As of now, the group has more than 20,300 members and is undoubtedly gaining members every day.
The suits also allege that LulaRoe’s sudden success is the culprit for the company’s surge in defective products. They claim that the company deliberately lowered standards to maximize profits. LulaRoe fired back with a statement vehemently denying the claims in an effort to salvage their fan base.
“We categorically reject the fabricated and exaggerated claims of this suit in the strongest terms and believe it is completely without merit,” said a company representative.
CEO Mark Stidham has appeared to be unapologetic about the whole debacle. He released a statement saying that he doesn’t feel he has much to apologize for, but he’s “empathetic that some customers had a bad experience.”